No fluff. No spam folders. Just email campaigns that turn subscribers into customers and keep them coming back.
We write, design, and send emails that look professional, sound human, and actually drive sales. Because your inbox shouldn't be a graveyard for ignored messages.
From strategy to send button, we handle everything. You get campaigns that convert and reports that make sense.
Custom-coded HTML emails that look sharp on every device. Mobile-responsive, brand-consistent, and built to convert. No generic templates—each campaign designed for your specific audience and goals.
Get started →Subject lines that get opened. Body copy that gets read. Clear calls-to-action that get clicked. We write emails that sound like you, not a robot. Persuasive without being pushy.
See our writing →Welcome series, abandoned cart recovery, post-purchase follow-ups, re-engagement campaigns. Set it once, let it work forever. Automated doesn't mean impersonal—we make sequences feel human and timely.
Learn more →Stop blasting everyone with the same message. We segment your list by behavior, purchase history, engagement level, and preferences. Send relevant emails to the right people at the right time.
Start segmenting →Test subject lines, send times, content variations, and CTAs. Data tells us what works, gut feelings don't. Continuous optimization means better results every campaign.
See our approach →Monthly reports that skip the vanity metrics and focus on what matters: conversions, revenue, and ROI. Plus strategic recommendations for what to test and improve next month.
Book a call →Because most email marketing is garbage. Ours isn't.
Your customers can smell corporate bullshit from a mile away. We write emails that sound like they're coming from a real person who gives a damn about solving their problems. Conversational, honest, and persuasive without feeling like you're being sold to. That's why our open rates average 28%—well above the industry standard of 21%.
Email clients are a nightmare. Gmail displays things differently than Outlook, which displays differently than Apple Mail. We hand-code every campaign to work across all major email clients and devices. No broken layouts, no missing images, no "view in browser" cop-outs. Just emails that look sharp everywhere.
Sure, we track opens and clicks. But what we really care about is how much money your emails make. Every campaign is built with conversion in mind—whether that's driving sales, booking calls, or getting downloads. We optimize for the metrics that actually matter to your bottom line, not the ones that make pretty graphs.
Our email open rates were stuck at 14% and we were about to give up on email entirely. Umitech rebuilt our entire strategy—better segmentation, human-sounding copy, and designs that actually loaded properly. Three months later we're sitting at 31% open rate and email is now our second-biggest revenue channel. Worth every dollar.
Simple, systematic, and stress-free. Here's exactly what happens.
We review your existing emails, analyze your audience data, and identify what's working and what's not. Then we build a strategy around your specific business goals—whether that's driving sales, nurturing leads, or re-engaging inactive customers.
Our copywriters craft compelling subject lines and body content that drives action. Our designers create custom HTML templates that match your brand and work flawlessly across all devices and email clients. You review and approve before anything goes live.
We segment your list based on behavior, purchase history, and engagement levels. Set up automation sequences for welcome emails, abandoned carts, post-purchase follow-ups, and re-engagement campaigns. Everything configured in your email platform of choice.
We test emails across multiple devices and clients before launch. Run A/B tests on subject lines, send times, and content variations. Once everything checks out, we send your campaign and monitor deliverability to ensure maximum inbox placement.
Track opens, clicks, conversions, and revenue generated. Analyze what worked and what didn't. Use those insights to improve the next campaign. Monthly reports show real performance metrics, not vanity numbers. Continuous improvement means better results over time.
Typical timeline: 2-3 weeks for first campaign, then ongoing optimization.
Book a free 1:1 callNo hidden fees, no hourly rate surprises. Fixed prices so you know exactly what you're getting.
Perfect for one-off campaigns or testing the waters.
For businesses serious about email revenue.
Complete overhaul and ongoing management.
Every business is different. Use our quote calculator to get pricing tailored to your specific needs, or jump on a free call to discuss what would work best for you.
Straight answers to real questions from business owners.
Your first campaign typically launches within 2-3 weeks. Immediate metrics like open and click rates are available right away, but revenue impact builds over 2-3 months as we optimize based on data. Automated sequences work 24/7 once set up. Businesses with healthy email lists often see sales from the first campaign, while new or cold lists may take 6-8 weeks for consistent revenue.
No problem. We’ll help you build a list from scratch with signup forms on your website, compelling lead magnets, and campaigns via social media and paid ads. We prioritize quality subscribers who engage, not just numbers.
We support all major platforms: Mailchimp, Klaviyo, ActiveCampaign, ConvertKit, HubSpot, Constant Contact, and more. If you have a platform, we’ll work with it. If not, we’ll recommend the best fit—Mailchimp or Klaviyo for small businesses, Klaviyo for ecommerce, or ActiveCampaign for automation-heavy service businesses.
We ensure deliverability with proper email authentication (SPF, DKIM, DMARC), maintain sender reputation, avoid spam trigger words, balance text-to-image ratios, and clean inactive subscribers. We warm up new domains and monitor blacklists. Engaging content ensures high open rates, signaling value to email providers.
Industry averages are ~21% for open rates and ~2.5% for click-through rates. We target 25-35% opens and 3.5-5% clicks for engaged lists. However, we prioritize conversions and revenue over vanity metrics—a lower open rate driving significant sales is better than high opens with no results.
Frequency depends on your audience: ecommerce can send 2-4 emails weekly, B2B services 1-2 weekly, and local businesses bi-weekly. We test to find the balance between staying relevant and avoiding annoyance, ensuring consistent, valuable content.
Yes. We analyze your existing content and brand guidelines, interview you to capture your tone, and refine the first campaign to match. If you lack a defined brand voice, we’ll help create one that connects with your audience.
No, we handle copywriting, image sourcing or creation, and design. You just review and approve. If you have specific assets, we’ll incorporate them, but we make the process effortless for you.
We recommend welcome sequences, abandoned cart recovery, post-purchase follow-ups, win-back campaigns, birthday emails, educational drips, and lead nurture sequences. We prioritize based on your business model for maximum revenue impact.
Unsubscribes are normal. We include clear unsubscribe links (legally required) and monitor rates (0.2-0.5% per campaign is typical). Spikes prompt strategy adjustments. We focus on keeping engaged subscribers to maintain a healthy, responsive list.
Yes, we integrate with Shopify, WooCommerce, WordPress, Salesforce, HubSpot, and more, syncing customer data for targeted campaigns. Automated triggers (e.g., discounts after repeated product views) are set up and tested for accuracy.
Our emails are accessible with semantic HTML, alt text for images, high-contrast colors, readable fonts, clear link text, and logical tab order. This improves engagement for all users and meets legal accessibility standards.
Yes, we ensure compliance with the Australian Spam Act, GDPR, and CAN-SPAM, including physical addresses, unsubscribe links, and consent records. We stay updated on regulations to protect your business.
Custom HTML ensures precise branding, consistent rendering across email clients, faster load times, and unique designs. Templates often produce bloated code, limited customization, and generic looks that don’t stand out.
We track opens, clicks, and unsubscribes via your email platform, attribute revenue through CRM/ecommerce integrations, and use UTM parameters for Google Analytics. Monthly reports provide clear insights and actionable recommendations.
Still have questions? Let’s talk.
Get in TouchStop sending emails nobody reads. Start getting opens, clicks, and sales.
Month-to-month. Cancel anytime. No penalties.
Melbourne-based team. Local support hours.
No sales pitch. Just honest advice.
First campaign live in 2-3 weeks.
Real campaigns from real businesses. Numbers don't lie.
This client had 8,000 subscribers but wasn't emailing them regularly. We built a welcome sequence, product launch templates, and monthly newsletters with strong CTAs. Abandoned cart emails alone recovered $18,000 in the first quarter.
Professional services need different email strategies than retail. We created educational content campaigns positioning them as tax experts, sent timely reminders about financial deadlines, and built trust through helpful advice. Result: packed consultation calendar and 89 new ongoing clients.
Launch sequences make or break digital products. We wrote a 7-email launch campaign that built anticipation, answered objections, and created urgency without being pushy. The campaign converted 11.3% of their email list into buyers. Post-launch nurture sequence continued selling for months.
Want results like these for your business?
Get your quoteHere's what you actually get with each option. No bullshit.
| Feature |
|
Freelancers | Large agencies | DIY platforms |
|---|---|---|---|---|
| Custom HTML design | Sometimes | |||
| Professional copywriting | Varies widely | You write it | ||
| Strategy and planning | Rarely | |||
| Automation setup | Extra cost | DIY setup | ||
| List segmentation | Sometimes | Basic only | ||
| A/B testing | Rarely | Manual setup | ||
| Monthly reports | Platform data | |||
| Dedicated support | Hit or miss | Account manager | Help docs only | |
| Typical cost | $850-$4,800 | $400-$2,000 | $5,000-$15,000+ | $20-$300/mo |
| Time investment | Minimal | High management | Moderate | Very high |
Quality work without agency bullshit or DIY headaches.
See what we'd chargeWhether you work with us or not, these resources will help you send better emails.
See how your emails render across 90+ email clients and devices before sending. Litmus offers free previews for testing layouts and fixing display issues.
Preview emails →Test your email content for spam trigger words and phrases. Mail Tester analyzes authentication, content, and blacklist status to predict inbox placement.
Check spam score →Browse thousands of real email campaigns sorted by industry and type. Really Good Emails curates the best email design examples from brands worldwide.
Get inspired →Validate your email HTML code to catch errors that might break layouts in certain clients. Free validation from the W3C checks syntax and compatibility.
Validate HTML →Analyze your email copy for readability level and clarity. Hemingway Editor highlights complex sentences and suggests simpler alternatives for better engagement.
Check readability →These tools help, but nothing beats having someone who knows what they're doing handle your email marketing from start to finish.
Book a free call to discuss your needsSocial media algorithms change overnight. Ad costs keep climbing. Search rankings fluctuate with every Google update. But email? Email is the one marketing channel you actually own. No platform can take your list away, no algorithm decides who sees your messages, and no competitor can outbid you for attention in someone's inbox.
Email marketing delivers an average ROI of $38 for every $1 spent according to Data & Marketing Association research. That's higher than any other digital marketing channel. Why? Because people check their email multiple times daily, read messages from brands they trust, and take action when the timing is right. Your subscribers have already raised their hand and said they want to hear from you.
Getting into the inbox is harder than it used to be. Gmail, Outlook, and Apple Mail use sophisticated filters to protect users from spam. Your sender reputation affects whether emails land in the inbox or the spam folder. Authentication protocols like SPF, DKIM, and DMARC are no longer optional—they're required for serious email marketing.
Engagement signals matter too. Email providers track how subscribers interact with your messages. High open rates, clicks, and forwards signal valuable content. Spam complaints, immediate deletes, and ignored emails hurt your sender score. This is why list quality beats list size every time. Better to email 1,000 engaged subscribers than 10,000 who never open.
Generic batch-and-blast emails don't cut it anymore. Subscribers expect relevant content based on their interests, purchase history, and behavior. Segmentation allows you to send targeted messages to specific groups. Someone who bought running shoes wants different emails than someone who bought golf clubs.
Dynamic content takes personalization further by changing email elements based on subscriber data. Show different products to different segments within the same campaign. Display location-specific offers. Reference past purchases. Personalized emails generate 6x higher transaction rates according to Experian research. The technology exists—most businesses just aren't using it properly.
Automated email sequences work while you sleep. Welcome sequences introduce new subscribers to your brand and products. Abandoned cart emails recover lost sales—studies show they convert at 8-10% on average. Post-purchase follow-ups request reviews and suggest complementary products. Re-engagement campaigns win back inactive subscribers before they forget you exist.
The beauty of automation is consistency. Manual campaigns require constant attention. Automated sequences run reliably, triggering based on subscriber actions or timeframes. Set them up once, optimize over time, and they become a revenue engine that requires minimal maintenance. Businesses using email automation see 320% more revenue than those sending one-off campaigns according to Campaign Monitor data.
Over 60% of emails are opened on mobile devices. If your emails don't display properly on smartphones, you're losing more than half your audience. Mobile-responsive design automatically adjusts layouts for different screen sizes. Text remains readable without zooming. Buttons are large enough to tap easily. Images scale appropriately.
But mobile optimization goes beyond responsive templates. Subject lines need to be shorter—mobile screens show fewer characters. Preheader text becomes critical for getting opens. Content should be scannable with clear hierarchy. Loading speed matters because mobile users are impatient. Every element affects whether someone engages or deletes.
Email shouldn't exist in isolation. It works best when connected to your website, social media, SEO, and paid advertising efforts. Capture email addresses through website popups and landing pages. Drive traffic back to your site with compelling offers. Promote email content on social platforms. Retarget email subscribers with coordinated ad campaigns.
CRM integration ensures data flows between systems. When someone purchases, that information updates in your email platform for better segmentation. When someone abandons their cart, an automated email triggers. When someone downloads a resource, they enter a nurture sequence. Connected systems create seamless customer experiences and provide better data for decision-making.
Subject lines determine whether emails get opened. You have about 50 characters to grab attention and create curiosity without resorting to clickbait. Personalization helps—emails with personalized subject lines are 26% more likely to be opened. But genuine value beats gimmicks. Tell people what's in it for them.
Body copy needs to be conversational, scannable, and action-oriented. Write like you're talking to one person, not broadcasting to thousands. Use short paragraphs and bullet points. Lead with benefits, not features. Make the call-to-action crystal clear. Every email should have one primary goal—don't confuse readers with multiple competing asks. Strong brand voice and persuasive copy turn subscribers into customers.
Different industries, same powerful results. Here's how businesses use email to grow.
Menu updates, special event announcements, reservation confirmations, birthday club offers, loyalty rewards, seasonal specials, catering promotions, and limited-time offers that drive foot traffic during slow periods.
Launch sequences, free content series, webinar registrations, course completion reminders, student success stories, upsells to advanced programs, early-bird pricing, and nurture sequences that turn free subscribers into paying students.
New listing alerts, open house invitations, market updates, sold property announcements, buyer and seller guides, neighborhood spotlights, mortgage rate changes, and stay-in-touch campaigns for past clients.
Whatever industry you're in, email can drive real results for your business. Let's build a strategy that works for your specific situation.
Get custom quoteFrom startups to established businesses, here's who we help.
Running the business leaves no time for email marketing. Knows it's important but doesn't have hours to write campaigns or figure out automation. Needs someone to handle everything from strategy to execution.
Has tried Mailchimp or similar platforms but emails look amateur, open rates are disappointing, and nothing seems to convert. Realizes professional help would save time and actually get results worth the investment.
Has a growing email list but basic campaigns aren't cutting it anymore. Needs sophisticated segmentation, automation, and strategy to maximize revenue. Ready to invest in email as a serious revenue channel.
Launching a new business or product and wants to build email marketing right from the start. Knows email matters but doesn't know where to begin. Wants expert guidance without massive agency fees.
Handles marketing but email isn't their strength. Spends too much time on campaigns that underperform. Wants to outsource email to specialists so they can focus on what they do best.
Tracks every dollar spent and needs to see clear ROI. Wants email marketing that generates measurable revenue, not vanity metrics. Values transparency, data, and continuous improvement.
Recognize yourself? Let's talk about how email can work for you.
Your competitors are emailing your potential customers right now. Every day without a solid email strategy is money left on the table.
No BS guarantee:
We'll tell you straight if email won't work for your situation. We're not here to waste your money or our time. If we think you'd be better off investing elsewhere, we'll say so.
Melbourne-based team • 100% Australian owned • Real humans who answer emails
Or just send us a message →Umitech.com.au © 2024-2025 is licensed under CC BY-NC-ND 4.0
Umitech acknowledges the Traditional Owners of Country throughout Australia and acknowledges their continuing connection to land, waters and community. We pay our respects to the people, the cultures and the Elders past and present.
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