Let's spice-up your next email campaign. More than just email marketing.
Answer a few questions and we'll create a customized estimate for your email marketing project. Watch your estimate update in real-time as you visually select the various options. You can also request an accurate free quote after answering all questions.
What type of email marketing service do you need?
Select the option that best matches your project goals
Platform Setup & Migration
Setup/config of a new ESP or migration from another
Campaign Management
Ongoing monthly email campaign creation & sending
Automation Flow Setup
Build 1-2 core automation sequences (e.g., Welcome, Abandoned Cart)
Template Design & Coding
Create a custom, reusable email template
List Growth Strategy
Develop plan & setup basic lead capture mechanisms
Deliverability Audit
Analyze inbox placement & identify potential issues
Email Strategy Consulting
High-level strategy development or program review
Custom Email Project
Specialized email needs not listed above
Tell us about your Email List & Campaigns
These details help us tailor the email strategy
What is the approximate size of your primary email list?
Small
(< 1,000)
Medium
(1k - 5k)
Large
(5k - 20k)
Very Large
(20k+)
Which email platform(s) do you primarily use or plan to use?
Select all that apply (may influence setup/integration complexity)
Mailchimp
Klaviyo
ActiveCampaign
HubSpot
Other / Unsure
Performance Tracking & Reporting
Let us know your reporting needs and tracking requirements
How frequently do you require performance reports?
Regular reports help track email effectiveness and inform optimizations.
Monthly (Standard)
Bi-Weekly
$100/mo
Weekly
$250/mo
Note: Prices shown for reporting frequency are additive monthly fees if selecting an ongoing management plan in a later step.
What level of tracking setup is needed?
Accurate tracking measures email's impact on your goals.
Basic Tracking
(Opens/Clicks)
Conversion Tracking Setup
(Website goals/Revenue)
$350
Advanced Attribution
(Cross-channel impact)
$650
*Basic tracking relies on standard ESP metrics. Conversion Tracking involves setting up goals in Google Analytics or platform-specific tracking. Advanced Attribution may involve UTM parameters and custom reporting.
Select Email Marketing Tasks & Deliverables
Choose specific items needed for your project. Initial Strategy Call is included free. (Price per item)
Initial Strategy Call
Email Template Design
Email Template Coding
Automation Flow Setup (Basic)
Campaign Copywriting (Per Email)
List Segmentation Setup
A/B Test Setup
List Cleaning & Hygiene
Signup Form Setup (Basic)
Monthly Performance Report
Basic Integration Setup
Authentication Setup (SPF/DKIM)
Custom Task
What level of email strategy & sophistication do you need?
Choose the strategic depth and execution complexity for your email efforts
Do you have existing email marketing data or previous campaign results?
Yes
No / Starting Fresh
Would you like help with audience/list analysis?
Select optional services to inform your email strategy (select all that apply)
List Health Check
Segmentation Analysis
Select the overall email strategy sophistication level
Standard Campaigns
Regular newsletters & basic promotional emails
Segmented & Automated
Targeted campaigns & core automation flows
Advanced Lifecycle Marketing
Sophisticated segmentation, multiple automations & optimization
Additional Email Services
Select extra services you want to include (select all that apply)
Advanced Automation Setup
Build a complex custom flow (e.g., Re-engagement)
Custom Template Module
Design/code a specific content block
CRM Integration (Advanced)
Custom field mapping & data sync logic
Deliverability Monitoring Setup
Configure monitoring tools (e.g., Google Postmaster)
Content Calendar Planning
Develop 3-month email content plan
Lead Magnet Delivery Setup
Automate delivery of your lead magnet
SMS Marketing Setup (Basic)
Setup SMS within supported ESP
DMARC Setup Guidance
Help setting up DMARC policy
Ongoing Email Management & Optimization
Keep your email program performing optimally with ongoing support
How comfortable are you with using email marketing platforms?
(e.g., Building campaigns, setting up automations, analyzing reports)
Very Comfortable
Some Knowledge
Beginner
Would you like email platform training?
Optional one-time training sessions (select all that apply)
Platform Basics (1.5hr)
Navigate interface, build campaigns
Automation Intro (2hr)
Learn to build basic flows
Choose an ongoing email management plan (Monthly Retainer)
No Plan (Setup/Project Only)
You handle all ongoing email management & optimization
Essential Email Management
Campaign execution & basic reporting
Premium Email Performance
Proactive management, optimization & strategy
Project Timeline
When do you need your email project setup or campaign launched?
Standard
Typical timeframe (1-2 weeks setup)
Expedited
Faster delivery (e.g., <1 week setup)
Flexible
Extended timeframe (3+ weeks setup)
Almost There!
Let us know how to reach you with your customized email marketing quote
Calculating Your Estimate
Please wait while we analyze your email marketing requirements...
Email Marketing Project Estimate
Generated:
Estimate Breakdown
Notes & Next Steps
This estimate is based on your selections in the calculator for email marketing services. It is subject to review and confirmation upon discussion of your specific email goals, audience details, platform requirements, and integration needs. Platform subscription costs (e.g., Mailchimp, Klaviyo) are separate and billed directly by the provider.
Payment terms: For setup/projects: 50% deposit upfront, 50% prior to launch/completion. For monthly retainers: Billed monthly in advance. We accept credit cards, debit cards, bank transfers and Afterpay.
Frequently Asked Questions
How accurate is this email marketing estimate?
This calculator provides a good starting estimate based on common email marketing project scopes and retainer levels. Your final quote may vary after we discuss your specific business objectives, list health, technical integrations, content requirements, and desired automation complexity. We'll provide a detailed, fixed-price proposal or retainer agreement after our discovery call or upon reviewing your proposal request.
What's included in the price? Are ESP costs included?
The estimate covers the strategy, setup, design, coding, management, and reporting tasks you selected. This includes our team's time for planning, execution, optimization, and communication. Email Service Provider (ESP) subscription fees (e.g., Mailchimp, Klaviyo) are NOT included in this estimate and are a separate cost billed directly by the ESP. We can help you choose the right plan during our consultation.
What does the timeline cover for email projects?
Our timeline estimate covers the setup phase: discovery, strategy development, template design/coding, automation build, list import/segmentation, and pre-launch testing. Timely feedback and provision of necessary access (platform logins, content, DNS access if needed) are crucial for meeting deadlines. Ongoing management timelines are covered by the selected retainer.
Do you offer payment plans for email retainers?
Yes, our ongoing email management plans are structured as monthly retainers, typically billed in advance at the start of each month. For larger initial setup projects (e.g., platform migration, complex automation builds), we use a milestone-based payment structure (e.g., 50% deposit, 50% upon completion). We can confirm the exact payment schedule in your formal proposal.
What happens after I click "Request Proposal"?
We receive your email marketing selections and contact details. Our team will review your request and typically follow up via email within 1 business day. We'll likely schedule a brief discovery call to discuss your goals in more detail and ensure we fully understand your needs (platform specifics, audience, desired outcomes) before sending a formal, tailored proposal for your review.
Thank You!
Your email marketing quote request has been sent successfully. We'll be in touch soon!