Online ads quote calculator

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Don't wait for your next online ad campaign. We drive real results. Quickly.

Answer a few questions and we'll create a customized estimate for your online ads project. Watch your estimate update in real-time as you visually select the various options. Request an accurate free proposal after completing the steps.

What type of online advertising service do you need?

Select the option that best aligns with your immediate advertising goals

Google Ads Setup

New account & initial campaign structure on Google

Meta Ads (FB/IG) Setup

New account & initial campaign on Facebook/Instagram

LinkedIn Ads Setup

New campaign setup for B2B targeting on LinkedIn

Google Ads Management

Monthly optimization & reporting for Google Ads

Meta Ads Management

Monthly optimization & reporting for FB/IG Ads

LinkedIn Ads Management

Monthly optimization & reporting for LinkedIn Ads

Multi-Platform Management

Ongoing management across 2+ ad platforms

Custom Ad Strategy / Audit

Bespoke plan or audit of existing ad accounts

Tell us about your campaign scope

These details help tailor the advertising strategy and budget

What is your estimated monthly advertising spend?

Under $2,000

(Pilot / Testing)

$2,000 - $10,000

(Growth Phase)

$10,000 - $25,000

(Scaling Up)

Over $25,000

(Expansion)

Note: Ad spend is paid directly to the advertising platforms (Google, Meta, etc.) and is separate from our management fees.

Which advertising platforms are the primary focus?

Select all that apply (costs reflect setup/management complexity for multiple platforms)

Google Ads

Meta Ads (FB/IG)

LinkedIn Ads

TikTok Ads

Pinterest Ads

Tracking & Reporting Setup

Define your reporting needs and analytics tracking requirements

How frequently do you require performance reports?

Regular reports help track progress and inform optimizations.

Monthly

(Standard)

Bi-Weekly

+$150/mo

Weekly

+$300/mo

Note: Prices shown for reporting frequency are additive monthly fees if selecting an ongoing management retainer in a later step.

What level of analytics & conversion tracking setup is needed?

Accurate tracking is crucial for measuring ad performance (ROAS, CPA).

Basic Setup

(GA4/Pixel Install)

Advanced Setup

(GTM/Events/Dashboard)

+$450

*Basic setup includes standard Google Analytics 4 setup or Meta Pixel installation guidance.

Note: Advanced setup includes Google Tag Manager configuration, custom conversion event tracking (e.g., button clicks, form submissions), and a basic performance dashboard setup in Looker Studio.

Select Ad Campaign Tasks & Deliverables

Choose specific items needed for your campaign setup or management. Initial Strategy Call is included free. (Price per item/task)

FREE

Initial Strategy Call

Keyword Research (PPC)

Ad Copywriting (Set)

Audience Research

Landing Page Review

Ad Creative Design (Static)

A/B Testing Setup

Competitor Ad Analysis

Pixel/Tag Implementation

Performance Report

Custom Ad Task

What level of campaign strategy & optimization do you need?

Choose the strategic depth and ongoing optimization intensity

Do you have existing advertising data or previous campaign results?

Yes

No / Starting Fresh

Select the overall campaign strategy & optimization level

Standard Setup & Monitoring

Essential campaign build and basic performance tracking

Enhanced Optimization

Proactive management with A/B testing & deeper analysis

Bespoke Performance Strategy

Custom, data-driven approach with advanced tactics

Additional Advertising Services

Select optional add-on services to enhance your campaign (select all that apply)

Advanced Analytics Dashboard

Custom Looker Studio report

CRM Integration Setup

Basic lead sync (e.g., Zapier)

Call Tracking Setup

Implement basic call tracking

Video Ad Creation (Basic)

Short (15-30s) animated or stock footage video ad

Retargeting Campaign Setup

Set up remarketing audiences & ads

Shopping Feed Optimization

Optimize product feed for Google/Meta Shopping

Local Ads Enhancement

Optimize for local intent (Google Maps)

Competitor Monitoring

Monthly brief on competitor ad activity

Dedicated Strategy Session

Extended consultation (2-3 hours)

Ad Account Audit

Review of existing account setup

Ongoing Ad Management & Optimization

Ensure your campaigns stay optimized for performance with ongoing support

How comfortable are you with managing ad platforms & analytics?

(e.g., Adjusting bids, analyzing performance data, using Google Ads/Meta Ads Manager)

Very Comfortable

Some Knowledge

Beginner

Choose an ongoing ad management plan (Monthly Retainer)

No Plan (Setup Only)

You handle all ongoing management & optimization

Essential Growth Retainer

Core optimization & reporting (1 Platform)

$750/month

Premium Performance Retainer

Proactive management & strategy (Up to 2 Platforms)

$1600/month

Project Timeline

When do you ideally need your ad campaign launched or project completed?

Standard (1-2 Weeks)

Typical setup timeframe for most campaigns

Expedited (Under 1 Week)

Faster launch for urgent needs

Flexible (3+ Weeks)

No immediate rush, allows extended planning

Almost There! Your Ad Campaign Estimate

Let us know how to reach you with your customized online advertising proposal

Calculating Your Estimate

Please wait while we analyze your advertising requirements...

Analyzing campaign goals & platforms
Considering scope & strategy level
Factoring in timeline & support
Generating your estimate

Online Advertising Estimate

Generated:

From:
Umitech
[email protected]
ABN: 69322477658
Homepage
Prepared For:
Client Name [email protected]

Estimate Breakdown

Description
Cost (AUD)
Estimated total (excl. Ad Spend): $0

Notes & Next Steps

This estimate covers our fees for the strategy, setup, management, and reporting tasks selected. It is based on your selections and subject to confirmation upon review of your specific goals and account details.

IMPORTANT: Ad spend (the budget paid directly to platforms like Google, Meta, LinkedIn, etc.) is NOT included in this estimate. This is a separate cost paid directly to the ad platforms. We will recommend appropriate ad budgets during our consultation.

Payment terms: For setup/projects: 50% deposit upfront, 50% prior to campaign launch/completion. For monthly retainers: Billed monthly in advance. We accept credit cards, debit cards, bank transfers and Afterpay.

Frequently Asked Questions

How accurate is this advertising estimate?

This calculator provides a solid estimate based on common online advertising project scopes and management levels. The final quote might adjust slightly after we discuss your specific business objectives, target audience nuances, competitive landscape, required integrations, and review any existing ad accounts. We'll provide a detailed, fixed-price proposal or retainer agreement after our discovery call or upon reviewing your request.

Is ad spend included in the price?

No, ad spend is NOT included. The estimate covers our agency fees for strategy, setup, management, optimization, and reporting. Ad spend is the separate budget you allocate to be paid directly to the advertising platforms (like Google, Facebook, LinkedIn). We will help you determine an appropriate ad budget based on your goals and industry during our consultation.

What does the setup timeline include?

The setup timeline estimate covers the initial phase: discovery call, audience/keyword research, strategy finalization, campaign build within the platform(s), tracking implementation (pixels, tags, GA4 goals), ad copy/creative integration, and final review before launch. Timely provision of necessary access (ad accounts, website backend, analytics) and feedback are crucial for meeting deadlines.

What results can I expect?

Results vary based on factors like your industry, offer, budget, competition, and landing page quality. We focus on key metrics like Return On Ad Spend (ROAS), Cost Per Acquisition (CPA), lead volume, and traffic quality. While we can't guarantee specific results (as ad platforms are auction-based), we use data-driven strategies and continuous optimization to maximize your ROI and achieve your campaign objectives.

What happens after I click "Request Proposal"?

We'll receive your selections and contact details. Our advertising team will review your request and typically follow up via email within 1 business day. We'll likely schedule a brief discovery call to dive deeper into your goals, target market, and confirm details before sending a formal, tailored proposal outlining the campaign strategy, deliverables, timeline, and investment.

Thank You! Proposal Request Sent.

Your online advertising proposal request has been sent successfully. We'll be in touch soon!

Estimated Price (Excl. Ad Spend): $0
Start
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Scope
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Strategy
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Estimate
Done
`; return html; },/** * Generate user email HTML for Online Ads services */ generateUserEmailHtml: function(type = 'calculate') { const cd = this.state.selections.contactDetails || {}; const totalPrice = this.state.totalPrice.toLocaleString(); const currentYear = new Date().getFullYear();let title, intro, mainContent, ctaText, ctaLink;if (type === 'calculate') { title = "Your Online Ads Estimate is Ready!"; // Updated Title intro = `Thank you for using our online advertising quote calculator, ${cd.name || 'there'}! We've processed your selections to provide a personalized estimate for our agency fees.`; // Updated Intro mainContent = `Based on the services and scope you selected, we've generated an estimate for your advertising project management. This provides a clear starting point for driving results together.Remember, this estimate covers our strategic and management fees. The actual ad spend (budget paid to Google, Meta, etc.) is separate.The next step is to review the detailed breakdown on our website. If you'd like to discuss your campaign goals further or move forward, click the "Request Formal Proposal" button on the summary page. Our ad specialists will then be in touch!`; // Updated Content ctaText = "View Your Estimate Details"; // Updated CTA Text ctaLink = "https://umitech.com.au/online-ads-quote"; // << UPDATE THIS LINK if the page URL changes } else { // proposal title = "Your Online Ads Proposal Request Received"; // Updated Title intro = `Thanks for requesting a formal online advertising proposal, ${cd.name || 'there'}! Your requirements are being reviewed by our advertising strategy team.`; // Updated Intro mainContent = `We're excited about the potential to manage your ad campaigns and help you achieve significant ROI! We are now carefully reviewing your selected services, target platforms, and project details to create a comprehensive proposal tailored to your business needs.Expect to hear from our team within 1 business day. We'll either send the formal proposal directly (including recommended ad budgets) or reach out to schedule a brief call if we need any clarification. This ensures the final plan maximizes your advertising impact.`; // Updated Content ctaText = "Contact Our Team"; ctaLink = "https://umitech.com.au/contact"; }const html = `${title}

${title}

Est. Agency Fee: ${totalPrice} AUD (Excl. Ad Spend)

Hi ${cd.name || 'there'},

${intro}

${mainContent.split('\n\n').map(p => `

${p}

`).join('')}

Your Estimated Agency Fee

${totalPrice} AUD

Based on your selected ad services and scope (excludes ad spend)

Targeting success,

The Umitech Advertising Team

© ${currentYear} Umitech

Results-driven online advertising solutions

Visit our website

`; return html; },/** * Populate Invoice Header and Generate Breakdown Items */ populateInvoiceDetails: function() { try { // Populate Header if (this.elements.invoiceDateEl) { this.elements.invoiceDateEl.textContent = new Date().toLocaleDateString(); } const cd = this.state.selections.contactDetails || {}; if (this.elements.invoiceClientNameEl) { this.elements.invoiceClientNameEl.innerHTML = `${cd.name || 'N/A'}`; } if (this.elements.invoiceClientEmailEl) { this.elements.invoiceClientEmailEl.textContent = cd.email || 'N/A'; } if (this.elements.invoiceClientPhoneEl) { let phoneText = ''; if (cd.phone) { phoneText = `${cd.countryCode || ''} ${cd.phone}`; } this.elements.invoiceClientPhoneEl.textContent = phoneText; }// Generate Breakdown Items this.generateQuoteBreakdown();} catch (error) { console.error('Error populating invoice details:', error); } },/** * Generate breakdown items for the quote summary page (online ads version) */ generateQuoteBreakdown: function() { try { if (!this.elements.breakdownItems) return; this.elements.breakdownItems.innerHTML = '';const createBreakdownItem = (label, price, isSubItem = false, isBoldPrefix = false) => { // Show items with price, the free strategy call, or the base service type const key = Object.keys(this.state.selections).find(k => this.state.selections[k]?.name === label.split(': ')[1]); // Try to find original keyif ((typeof price !== 'number' || price === 0) && label !== 'Initial Strategy Call' && !isBoldPrefix && key !== 'project-type') return;const item = document.createElement('div'); item.className = 'uq-invoice-item'; let priceString = `$${price.toLocaleString()}`; // Default format if (price < 0) { priceString = `-$${Math.abs(price).toLocaleString()}`; } else if (price === 0 && label === 'Initial Strategy Call') { priceString = 'Included'; } else if (price === 0 && (isBoldPrefix || key === 'project-type')) { // Show $0 for base if price is 0 priceString = '$0'; }let labelHtml = label; if (isBoldPrefix) { const parts = label.split(':'); labelHtml = (parts.length > 1) ? `${parts[0]}: ${parts.slice(1).join(':').trim()}` : `${label}`; }item.innerHTML = `
${labelHtml}
${priceString}
`; this.elements.breakdownItems.appendChild(item); };const createMultiItems = (key, labelPrefix) => { const sel = this.state.selections[key]; if (sel && Array.isArray(sel)) { sel.forEach(item => { if (item.price !== 0 || item.value === 'strategy-consultation') { // Show priced items OR the free strategy call let label = item.name; if (item.value === 'strategy-consultation') label = 'Initial Strategy Call'; // Correct label createBreakdownItem(label, item.price, true, false); } }); } };const createSingleItem = (key, labelPrefix = '', showZero = false) => { const sel = this.state.selections[key]; if (sel && typeof sel === 'object' && (sel.price !== 0 || showZero)) { let label = `${labelPrefix}${sel.name}`; let isBold = false; // Add bold prefixes for key single selections in Ads flow if (key === 'project-type') { label = `Base Service: ${sel.name}`; isBold = true; } if (key === 'campaign-strategy-level') { label = `Strategy Level: ${sel.name}`; isBold = true; } // Updated key if (key === 'marketing-retainer') { label = `Ongoing Support: ${sel.name}`; isBold = true; } if (key === 'timeline') { label = `Timeline: ${sel.name}`; isBold = true; } // Add others as needed... createBreakdownItem(label, sel.price, false, isBold); } };// --- Add items in logical order based on Online Ads flow --- createSingleItem('project-type', '', true); // Base Service (Always show)// Campaign Scope createSingleItem('campaign-scale', 'Ad Spend Level: '); // Updated prefix createMultiItems('ad-platforms', ''); // Primary Platforms (Updated key)// Tracking & Reporting createSingleItem('reporting-frequency', 'Reporting: '); createSingleItem('analytics-setup', 'Analytics: ');// Ad Campaign Tasks ('pages' key) createMultiItems('pages', ''); // Includes free strategy call// Campaign Strategy & Research createSingleItem('campaign-strategy-level', '', false); // Show if price > 0 (Updated key) createMultiItems('market-research-options', ''); // Sub-items// Additional Ad Services ('additional-features' key) createMultiItems('additional-features', '');// Ongoing Support & Training createSingleItem('marketing-retainer', '', false); // Show if price > 0 createMultiItems('marketing-training-services', ''); // Sub-items// Timeline createSingleItem('timeline', '', false); // Show if price != 0if (this.elements.breakdownItems.children.length === 0 && this.state.totalPrice === 0) { this.elements.breakdownItems.innerHTML = '
Select options to see breakdown.
'; }} catch (error) { console.error('Error generating quote breakdown:', error); if (this.elements.breakdownItems) this.elements.breakdownItems.innerHTML = '
Error loading breakdown
'; } },/** * Show the dedicated Thank You page section */ showSubmissionSuccessPage: function(action) { try { const messageElement = document.getElementById('thank-you-message'); if (messageElement) { if (action === 'proposal') { messageElement.innerHTML = "Your online advertising proposal request has been sent successfully!
Our ad specialists will review it and get back to you via email shortly.
Please check your inbox (and spam folder) for a confirmation email."; // Updated text } else { // Default (calculate - shouldn't happen with current flow but keep fallback) messageElement.innerHTML = "Your online advertising estimate has been calculated!
Please check your inbox (and spam folder) for a summary email.
You can request a formal proposal from the summary page."; // Updated text } } this.showSection('thank-you'); } catch (error) { console.error('Error showing thank you page:', error); alert("Submission successful! Thank you."); this.resetCalculator(); } },/** * Reset calculator to start a new quote */ resetCalculator: function(skipCookieClear = false) { try { console.log('Resetting calculator...'); if (!skipCookieClear) { this.clearSavedData(); }// Reset state this.state.selections = {}; this.state.totalPrice = 0; this.state.activeSections = [...this.state.sectionSequence]; this.state.currentSectionIndex = 0; this.state.submissionInProgress = false;// Reset UI Elements this.elements.calculator.querySelectorAll('.uq-option.selected').forEach(o => o.classList.remove('selected')); this.elements.contactForm?.reset(); this.elements.contactForm?.querySelectorAll('.uq-invalid-field').forEach(el => el.classList.remove('uq-invalid-field')); document.getElementById('country-code')?.querySelector('option[value="+61"]')?.setAttribute('selected', 'selected'); if (this.elements.kpiInputField) this.elements.kpiInputField.value = ''; // Clear KPI fieldthis.hideValidationMessage(); if (this.elements.breakdownItems) this.elements.breakdownItems.innerHTML = '';// Reset conditional elements/steps & visibility this.updateConditionalSections(); // Hide upsells this.updateStepIndicatorsVisibility(); // KPI input visibility handled by CSS// Ensure default strategy call is selected again this.setDefaultSelections();// Reset price, progress, nav this.calculateTotalPrice(); this.updatePriceDisplay(0); this.updateProgress();// Show the welcome section this.showSection('welcome');if (this.elements.priceBar) this.elements.priceBar.style.display = 'block'; this.updateNavigationButtons();console.log('Calculator reset complete.');} catch (error) { console.error('Error resetting calculator:', error); alert("Error resetting the calculator. Please refresh the page."); } },/** Clear saved cookies */ clearSavedData: function() { try { document.cookie = `${this.cookies.name}=; expires=Thu, 01 Jan 1970 00:00:00 UTC; path=/; SameSite=Lax; Secure`; // Use new cookie name console.log('Cleared saved online ads quote data cookie.'); } catch (error) { console.error('Error clearing saved data:', error); } },/** Apply mobile-specific class and layout adjustments */ applyMobileOptimizations: function() { // CSS now handles responsive display },/** Add/Remove Loading Indicator */ addLoadingIndicator: function(parent = this.elements.calculator.querySelector('.uq-section-active')) { if (!parent) return; this.removeLoadingIndicator(parent); const loader = document.createElement('div'); loader.className = 'uq-loading'; loader.innerHTML = '
'; if (window.getComputedStyle(parent).position === 'static') { parent.style.position = 'relative'; } parent.appendChild(loader); }, removeLoadingIndicator: function(parent = this.elements.calculator) { parent?.querySelector('.uq-loading')?.remove(); },/** Animate number change smoothly */ animateNumber: function(element, start, end) { if (!element) return; start = Number(start) || 0; end = Number(end) || 0; if (start === end) { element.textContent = end.toLocaleString(); return; } try { const duration = 600; let startTime = null; const step = (currentTime) => { if (!startTime) startTime = currentTime; const progress = Math.min((currentTime - startTime) / duration, 1); const easedProgress = this.easeOutCubic(progress); const currentValue = Math.round(start + easedProgress * (end - start)); element.textContent = currentValue.toLocaleString(); if (progress < 1) requestAnimationFrame(step); else element.textContent = end.toLocaleString(); }; requestAnimationFrame(step); } catch (error) { console.error('Error animating number:', error); element.textContent = end.toLocaleString(); } },/** Easing function */ easeOutCubic: (t) => (--t) * t * t + 1,/** Debounce function */ debounce: function(func, wait) { let timeout; return (...args) => { clearTimeout(timeout); timeout = setTimeout(() => func.apply(this, args), wait); }; } }; // End QuoteCalculator Object// Initialize QuoteCalculator.init();})(); // End IIFE }); // End DOMContentLoaded

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